Istock 1455534631 Rainbow Mountains Peru
Istock 1455534631 Rainbow Mountains Peru

Privacy Policy

This privacy policy sets out how Africa Exclusive Ltd trading as Journeysmiths uses and protects any information that you give Africa Exclusive Ltd when you use this website.

Africa Exclusive Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Africa Exclusive Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 24 May 2018.
Who We Are
Africa Exclusive Limited (‘we’ or ‘us’ or ‘our’) gather and process your personal information in accordance with this privacy notice and in compliance with the relevant Data Protection Regulation and laws. This notice provides you with the necessary information regarding your rights and our obligations, and explains how, why and when we process your personal data.
Africa Exclusive’s business office is at 18 Mobbs Miller House, Christchurch Road, Northampton, NN1 5LL and we are a company registered in England and Wales under company number 2503049. We are registered on the Information Commissioner's Office Register; registration number ZA029830, and act as the data controller when processing your data.
Information That We Collect
Africa Exclusive processes your personal information to meet our legal, statutory and contractual obligations and to provide you with our products and services. We will not process your information in any way, other than as specified in this notice.

The personal data that we collect from you includes but is not limited to:
- Contact details: your name, postal address(es), email address(es), telephone number(s)
- Date of Birth
- Passport Information
- Special Category Data (i.e. health/medical information etc)
- Demographic information such as gender, title, preferences and interests
- Information collected when our websites, interactive products and services or social media channels are used: your browser, IP-address, device model, time and duration of access, location information, method through which you visited our website and web pages browsed
- Other information relevant to customer surveys and/or other offers
How We Use Your Personal Data (Legal Basis for Processing)
Africa Exclusive takes your privacy very seriously and will never disclose, share or sell your data without your consent; unless we are required to do so to process your booking, ensure that your travel arrangements run smoothly and meet your requirements, we have a legitimate interest, or we are required to do so by law. We only retain your data for as long as is necessary and for the purpose(s) specified in this notice.

Where you have consented to us providing you with promotional offers and marketing, you are free to withdraw this consent at any time. The purposes and reasons for processing your personal data are detailed below:
- We collect your personal data in the performance of a contract or to provide a service, to ensure that your travel arrangements run smoothly and meet your requirements
- We collect and store your personal data as part of our legal obligation for business accounting and tax purposes
- We will occasionally send you marketing information where we have assessed that it is beneficial to you as a customer and in our interests. Such information will be non-intrusive and is processed on the grounds of legitimate interests and/or consent
Your Rights
You have the right to access any personal information that Africa Exclusive processes about you and to request information about: -

- What personal data we hold about you
- The purposes of the processing
- The categories of personal data concerned
- The recipients to whom the personal data has/will be disclosed
- How long we intend to store your personal data for
- If we did not collect the data directly from you, information about the source
If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to do so as quickly as possible; unless there is a valid reason for not doing so, at which point you will be notified.

You also have the right to request erasure of your personal data or to restrict processing (where applicable) in accordance with the data protection laws; as well as to object to any direct marketing from us. Where applicable, you have the right to data portability of your information and the right to be informed about any automated decision-making we may use.

If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the request; this is to ensure that your data is protected and kept secure.
Sharing and Disclosing Your Personal Information
We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this notice or where there is a legal requirement. Africa Exclusive uses third-parties to provide some services and business functions.

- We use Google Analytics to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. For more information please see Google's Privacy Policy.
We use third party providers, Mailchimp and IContact, to deliver our e-newsletters. We gather statistics around email opening and clicks using industry standard technologies. For more information, please see Mailchimp and IContact Privacy Policies.
- We utilise Salesforce as part of our customer relationship management. For more information, please see Salesforce Privacy Policy
- We use Hotjar to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. For more information please see Hotjar's Privacy Policy
Safeguarding Measures
Africa Exclusive takes your privacy seriously and takes every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place, including: -

- Encryptions
- Restricted access
- IT authentication
- Firewalls, anti-virus and malware
Transfers Outside the EU
Africa Exclusive utilise some products or services (or parts of them) that may be hosted/stored in non-EU countries which means that we may transfer any information which is submitted by you through the website or other forms outside the European Economic Area ("EEA") for the below purposes: -

- To process your booking and ensure that your travel arrangements run smoothly and meet your requirements.
- Mailchimp (to deliver our e-newsletters)
- IContact (to deliver our e-newsletters)
Therefore, when you book a holiday with us, use our website, sign up to our newsletter etc, the personal information you submit may be stored on servers which are hosted outside the EU. Where this is the case, we will take steps to ensure that those providers use the necessary level of protection for your information and abide by strict agreements and measures set out by Africa Exclusive to protect your data and comply with the relevant data protection laws.
Consequences of Not Providing Your Data
You are not obligated to provide your personal information to Africa Exclusive, however, as this information is required for us to perform our contractual obligations, provide you with our services and legitimate interests, we will not be able to offer some/all our services without it.
Legitimate Interests
As noted in the ‘How We Use Your Personal Data’ section of this notice, we occasionally process your personal information under the legitimate interests’ legal basis. Where this is the case we have a legitimate interest in carrying out the processing for the purpose of managing, operating or promoting our business and we have weighed your interests and any risk posed to you against our own interests; ensuring that they are proportionate and appropriate.
How Long We Keep Your Data
Africa Exclusive only ever retains personal information for as long as is necessary in connection with the purposes outlined in this Privacy Notice, unless we are required by law to have a longer retention period. We have review and retention policies in place to meet these obligations.
Where you have consented to us using your details for direct marketing, we will keep such data until you notify us otherwise and/or withdraw your consent.
Special Categories Data
Owing to the products and services that we offer, Africa Exclusive sometimes needs to process sensitive personal information (known as special category data) about you to fulfil a contract. Where we collect such information, we will only request and process the minimum necessary for the specified purpose and identify a compliant legal basis for doing so.
Lodging A Complaint
Africa Exclusive only processes your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If, however you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you have the right to lodge a complaint with the supervisory authority.
Laura Burdett-Munns
Africa Exclusive
18 Mobbs Miller House, Christchurch Road, Northampton, NN1 5LL, England
+44 (0)1604 628979

Information Commissioners Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
0303 123 1113
Cookie Notice
A ‘cookie’ is a small piece of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing. When you visit a site that uses cookies for the first time, a cookie is downloaded onto your computer/mobile device so that the next time you visit that site, your device will remember useful information such as items added in the shopping cart, visited pages or logging in options.
Cookies are widely used to make websites work, or to work more efficiently, and our site relies on cookies to optimise user experience and for features and services to function properly.

Most web browsers allow some control to restrict or block cookies through the browser settings, however if you disable cookies you may find this affects your ability to use certain parts of our website or services. For more information about cookies click here.
Links to other websites
Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.